Experiential Marketing
Building the Nuts & Bolts of Your Brainstorm
Reaper Custom Fabrication specializes in complex, made-to-order builds designed for live environments, touring programs, and high-visibility brand moments. These are projects where ideas are ambitious, timelines are tight, and failure isn’t an option. From mobile brand activations and trade show structures to custom vehicles and interactive installations, we help brands turn concepts into physical experiences that attract attention, withstand travel, and perform reliably in the real world.
WHO IS THIS SERVICE FOR?
EXPERIENTIAL MARKETING AGENCIES
BRAND MANAGERS AND PRODUCERS
EVENT AND TRADE SHOW PRODUCTION TEAMS
TOURING MARKETING PROGRAMS
CORPORATE MARKETING DEPARTMENTS
Client Services include
Project management
Procurement
Cost analysis
Design
CAD
Market to client liaison
Client guidance on proper way to execute program or theory
Reality of expectation from client to final product
Risk management
Project management
Procurement
Cost analysis
Design
CAD
Market to client liaison
Client guidance on proper way to execute program or theory
Reality of expectation from client to final product
Risk management
Intuitive ideas
Creative marketing
Give us an inch and we will take you to the mile marker
Filter through problematic issues from fabrication to deployment
Do it right once
Annual refurbished schedule
Inside graphics team
One stop shop for all marketing needs
Intuitive ideas
Creative marketing
Give us an inch and we will take you to the mile marker
Filter through problematic issues from fabrication to deployment
Do it right once
Annual refurbished schedule
Inside graphics team
One stop shop for all marketing needs
FEATURED PROJECT MICHELIN DISPLAY
Built from scratch, with nothing but a sketch
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Design and fabricate a touring brand activation that could deploy nationwide and withstand repeated setups.
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Engineered and fabricated a custom mobile platform with integrated hydraulics, power, and lighting systems.
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Deployed across dozens of events with zero field failures.
The Michelin marketing team cam to us with nothing but a concept sketched out on paper. After meeting with them and unpacking all their objectives, we translated the sketch into a rendering, then to engineered schematics, and finally to a full working display ready for the public. It’s a perfect example of how Repaer works, partnering with our customers to translate their dreams into reality and making them look good in the process.
FEATURED PROJECT KARMA IVALA
A dramatic unveiling
Karma Automotive is a privately owned American luxury electric vehicle company founded in 2014. Headquartered in Irvine, California with an assembly plant located in Moreno Valley, Karma maintains a philosophy that blends innovation and performance with luxurious artistry.
Karma enlisted Reaper Custom Fabrication to design and develop a experiential marketing concept that would help them introduce their latest model, the Ivara.
Reaper’s solution included a customized, fully self contained mechanism that dramatically unveiled the Ivara at a key moment in its introduction at a series of media events. On cue, a fabric drape could be triggered to snatch away and disappear, revealing the new car as an accent and flourish to a presenter’s preamble.
The video below shows this unveiling concept in action.
When brands need
more than a booth —
they call Reaper
CONCEPT-TO-SHOW EXECUTION
We work seamlessly with agencies, designers, and production teams at any stage of development. Whether you come to us with finalized drawings or an early concept sketch, we provide technical insight that helps turn creative ambition into a buildable, tour-ready solution.
Our experiential capabilities include:
Mobile marketing displays and touring structures
Custom brand vehicles and trailers
Trade show and event structures
Interactive installations and mechanical features
Integrated lighting, electronics, hydraulics, and pneumatics
Modular, knock-down, and repeat-use systems
A PARTNER AGENCIES TRUST
Reaper is often brought in because of trust — trust that the build will be done right, on time, and without surprises.
We’re used to working behind the scenes as part of a larger production team, communicating clearly, adapting when designs evolve, and troubleshooting problems before they become show-stoppers.
When issues arise (and they always do in experiential work), we don’t panic — we problem-solve.
Honest feedback on feasibility and cost
Clear timelines and accountability
Rapid problem-solving when plans change
Builds that hold up under pressure
BUILT FOR MARKETING REALITY, NOT JUST THE SHOP FLOOR
Experiential builds face challenges that traditional fabrication doesn’t:
They must assemble quickly and repeatedly
They need to travel safely and survive constant handling
They must look flawless up close and on camera
They often integrate motion, lighting, power, and control systems
They must meet venue, safety, and compliance requirements
DESIGNED TO BE SEEN. BUILT TO LAST.
A successful brand experience isn’t just visually impressive — it performs flawlessly in front of thousands of people.
We balance aesthetics with structural integrity, durability, and safety, ensuring each build can handle repeated use, transport, and real-world abuse without sacrificing the look or intent of the brand.
If it has to tour, activate, deploy, and impress — it has to be built right.
Does all this resonate? Does it sound like the kind of partnership you need to execute your Experiential Marketing projects? Let us know.
Experiential Marketing
Portfolio examples
Our Experiential Marketing experience has included work for clients like Sunoco, Toyota, Shell, and more. Here’s a portfolio of examples for you to check out. Let reach out and let us know how we can help you.
Let’s turn your ideas into the Tangible
Are you ready to turn your blue sky concepts into on-the-ground reality? With a commitment to craftsmanship and reliability that only hands-on expertise can provide, we’re ready to dive into whatever you dream up. Reach out today.
